Six minutes now, so our first call doesn't open with “so, tell me what your company does.”

We measure before we propose. It's the first house rule and it starts here: we read your answers carefully, then build a twenty-minute reading with real hypotheses about where your money is leaking.

We'll ask how customers find you, what happens to the inquiry that lands on a Saturday night, what tools you work with, and what you want twelve months from now. Almost all of it is one tap.

Your answers stay between your screen and us. Answer with what actually happens on a bad week. A diagnosis built on the ideal process helps nobody. Least of all you.